Amagad, why are people looking for the worst press releases? Here’s the story from Gamasutra.
The GDC Europe 2011 Independent Games Summit on Monday 15 August sees IndieCity’s Backend Guru and indie developer Deejay host the Indies’ Got PR Talent panel, discussing indie marketing and PR with the knowledgeable assistance of RockPaperShotgun.com’s Jim Rossignol, Christian Nutt from Gamasutra.com and Michael Rose from IndieGames.com.
This panel of veteran indie games journalists will share their opinions, advice and expertise critiquing the PR efforts of indie developers à la popular game show Britain’s Got Talent. Even more than mainstream game developers indie developers depend on the press for exposure, often with zero marketing budget and little PR experience. This revealing but entertaining session will seek to illuminate the writing of attention-demanding, cliché-free press releases, understand the requirements of games journalists from different media, discover which trailers and screenshots grab the eyes of the press and illustrate how to make contact in a professional yet sincere way.
“We’re really looking forward to receiving the very worst examples!”, says Deejay. “It’s really useful for indie developers to get a chance to learn from the mistakes of others and let’s face it, press releases are so often where we all fail in the beginning.”
Whoa, that’s a bit mean! Although to be honest I have read more than a few press releases with bad grammar and such.