In a recent interview at gamesindustry.biz, John Smedley, CEO of Sony Online Entertainment, has gone on record to say that he believes that “free-to-play is going to become the predominant model in online gaming for a lot of reasons” and “Free-to-play is here to stay. I really think we’re going to see a lot more AAA games going with this fantastic business model.” So in 2012, free to play is in, pay to play is out.
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